New Store design : Tokioka Shinsaibashi store by VOIGER, Osaka – Japan
Addtime:2014-10-25 Click:92
Tokioka, one of a traditional secondhand luxury products shop , which in business for over 60 years. This project is
for their new branch store,located in Osaka's famous downtown area "Shinsaibash" , full with people at all times in
all ages around 20th to 60th.For the design,the cllient requested "Luxury but not dignity , casually acent is needed
for everyone can easily to stopped by the store."
Based on their request ,key point in design is a person who dressed down a luxury bag or watch ,like she wears
white T-shirt and jeans,carries luxury bag.Based on that key , display racks are casually decorated by denim material.
This rack become a feature rack as give a casually image to the store,not only keeps low cost for other materials but
also easy to use this design for future "Tokioka" shops. For the ceiling,big "scrunchy" denim materials beautifully
covered around the down lights.