Managing director Supprakanya Geschumpol said the company will charge a 250,000 baht franchise fee for a five-year
contract on a Super K outlet of 100 square metres, 350,000 baht for a 400-sq-m store and 500,000 baht for a 1,000-sq-m
branch.
The company will call for another 500,000 baht, 1 million baht and 2 million baht as reserve money for product
guarantees on small, medium to large stores, respectively, returning it to franchisees when the contracts end without any
product loss. The franchisee will also have to pay about 800 baht per sq m for store construction.
Napa Sunshine Co was set up with 4 million baht in registered capital to operate the Super K franchise business.
Napa Development decided to franchise because it sees a bright future for Korean fashion outlets in Thailand,
regardless of the popularity of Korean pop singers and films among Thais.
“The fashion products available at Super K are affordable but made with quality,” said Ms Supprakanya. Consumer
response to Super K has grown every year since it opened on Ratchadaphisek Road in 2009.
“Consumer purchasing power has slowed this year due to the economic slowdown, but our sales have gained,” she
said.
The price of Super K items ranges from 50 to 2,000 baht. It offers about 200 products, including leading Korean and
international clothes, leather products, shoes, bags and accessories for all age groups and occasions.
Super K plans to have about 1,000 fashion brands by the end of next year.
There are 20 Super K fashion outlets at Central and Tesco-Lotus Plus malls as well as at some stand-alone locations in
Bangkok. With the franchise business, the company expects outlets to reach 50 this year, about 20 more than its earlier
projection.
The company expects this year’s sales will reach 200 million baht.
Over the next five years, it projects Super K outlets will rise to 300 with sales reaching 1 billion baht.
